Publishing platform for digital magazines, interactive publications and online catalogs. Convert documents to beautiful publications and share them worldwide. Title: Envision Brand Id Guide, Author: Reina Marta Studio, Length: 16 pages, Published: 2019-06-17

 

Brand Identity Development

All good brands have a great style guide. Creating a simple booklet that catalogues the specific colors, type, logos, imagery, patterns, tag-lines, etc., of a brand, makes sure the brand machine runs smoothly.

Brand Style Guides cover the identity and utilization:

  • Logo usage

  • Color usage

  • Typography options

  • Guidelines on illustration and photographic styles

  • Proper use of logos, tag lines and fonts

  • Use of infographics

  • Brand positioning 

Brand Decks go a little deeper into messaging framework.

  • Your Brand Promise: A short statement for your customers that conveys what you do

  • Brand Value Proposition: A promise of value derived from functional and emotional benefits

  • Brand Positioning: Where you fit in the marketplace

  • Target Audience(s): Your ideal buyers or users

  • Your Mission: What is your ultimate goal?
    Tone of Voice: Not just what announcer you would choose, but kind of like that!

  • Elevator Pitch: A 30-second description of your value proposition. We prefer one in language that your grandmother would understand

  • Brand Pillars: Your most important selling points

  • Headline Benefits: Key benefit statements that support each of your Brand Pillars

Both contain:

  • Mood Boards + Brand Mockups: A mood board captures your visual brand expression. Mockups help you realize what you will look like where ever your brand is placed.

  • Tagline, and logo lock-up: These rules help you stay uniform in your branding in various settings, such as business collateral, sales presentation materials, trade show presence/environment, packaging design, signage, as well as in online spaces such as your website and social media channels.